Beefeater 24 at
House Dublin
Role: Creative Direction
This project was created with Nineyards
The Brief.
Conceive a disruptive presence within key premium accounts to build awareness of the sencha tea infused, Beefeater 24 brand among Dublin consumers.
The Idea.
Using the Beefeater 24 red glass bottle as inspiration, we created a striking origami influenced glass house structure that housed a unique and premium drinking and dining experience within.
For inspiration we looked to the Far East (reflecting the origins of the product itself) - namely the Japanese tradition of “tea ceremony/tea house”. This practice involves creating an optimum environment for enjoyment, wherein consumers are immersed in stimulating aesthetics and serve rituals that elevate the drink itself.
Having identified the stylish patio area of House Dublin as the perfect location, we created a bespoke red “glass house” that spoke to the brand and the back-garden aesthetic of the venue itself.
At the table within, guests are invited to create their own Japanese inspired G&T from a selection of oriental botanicals, teas and fruits and then pair it with their desired taste preferences. Each group is provided with their own personal host to ensure a decadent taste experience.
There are three experiences to choose from:
Sencha Keiken
An elegant Japanese Afternoon Tea paired with authentic Japanese cuisine..
Ginza Keiken
A Japanese-inspired cocktail masterclass..
Table 24 Social Keiken
An evening spent creating your perfect Beefeater 24 Gin & Tonic.
Adorned with natural textures, custom hand painted artwork and accentuating brand tones creates a welcoming and stimulating space. Functionally, the structure also provides air conditioning and heating as needed for added comfort.
