Pepsi Pop Up Experience
Role: Art Direction
This project was developed while working with SDIMKTG
The Brief.
Pepsico Canada wanted to leverage the global ‘Live for Now’ platform to create the ultimate Pepsi experience for their target demo (millennials).
The Idea.
Our response was to create the World’s Largest Pepsi Bottle; a 90 foot, state of the art inflatable replica of Pepsi’s new 591 mL bottle. An amazing structure that suddenly ‘pops’ into the lives of consumers and delivers incredible pop culture experiences.
The challenge was to be big and bold - and we certainly achieved it. Over it’s activation, this one of a kind structure housed exclusive performances by Canadian music acts, a Pop Shop with custom Pepsi swag created on the spot, a specially built drum machine and of course - plenty of free refreshments.
The destination popped up in Quebec City and in Toronto for 5 days of fun and 5 nights of concerts during the Toronto International Film Festival.
