Jack Links
Workin’ Out With Sasquatch
Role: Strategy/Copywriting
This project was created while working at SDIMKTG
The Brief.
The “Workin’ Out With Sasquatch” platform had been a major success for Jack Link’s in the US - but wasn’t resonating quite as well in Canada. We knew we had to create content that spoke ‘locally’ to Canadian’s while also being recognisable enough to translate to the entire North American market.
The Idea.
After extensive consumer research, we found the ideal partner for the updated campaign - reigning Norris Trophy winner (best defenceman) and NHL superstar Brent Burns.
As well as having a striking physical similarity to Sasquatch himself, Brent’s fun-loving personality translated perfectly to the tongue-in-cheek script.
But we werent finished there; to elevate the retro 80’s inspired graphics to the next level, we worked with Super Deluxe, an omni-platform entertainment company known for their unconventional creative voices.
