Jameson Soundwave
Role: Creative Direction and Strategy
This project was developed with Nineyards
The Brief
Irish Distillers and Live Nation wanted to celebrate their new partnership agreement with something truly iconic at Dublin’s famous 3Arena.
The Idea
The Jameson Soundwave utilises nearly 3,000 individual Jameson bottles as the canvas to amplify and connect the energy of the crowd, venue, artist and brand in an immersive lighting structure.
Taking over 6 months and a team of 25 to deliver, over 10km of the latest LED lighting technology was combined with the brand’s iconic green bottles, which were positioned on the ceiling to mimic a sound wave.
The result is a structure that becomes the catalyst for an elevated live music experience; providing engagement opportunities in unique and customisable ways.
